There is no doubt that nowadays social media is one of the most important channels that allowed brands to be in touch with their customers. However, what experts on social media marketing need to understand is the fact that this specific market changes rapidly, and they have to adjust the techniques they use to consumers’ expectations. But what can you do to move in the right direction? Here are some ideas.

1. Don’t just listen!
Listening to your customers is extremely important, but you cannot content with it. You need to interact with them every time they reach out to you in any way. It doesn’t matter if they have a question concerning your product or service, or they give you a positive opinion or even are not pleased with your work! In all of these cases, the brand needs to engage with consumers and let them know that their voice is heard.
2. Use appropriate tools
Keeping in touch with customers that engage with your brand on different platforms can be hard and time consuming. That is why, you should think about using social media management tools. They not only help you to take care of social media marketing and social responses, but they provide your team with a platform where they may determine what kind of content will be published and when, which queries should get to the certain customer service representative and what your clients are saying about the brand in the web.
3. Reach your customers in the right way
Social media gives us a great number of ways to get to our customers. The most important thing however, is to be smart about the content we decide to publish. We need to know exactly who is our targeted audiences, what are their expectations concerning such content, and how to inform them when and where we will publish it. And with such information we will be able to prepare the right content that will reach to the great number of customers.
4. People, processes and technology
People seem to relay on technology too much nowadays, but if you want to succeed in social media, you cannot make that mistake. You need to remember that there are also people and processes behind all of this, so there has to be a proper balance between human and machine. Only the brands which understand how important it is not to underestimate every piece of that puzzle, which are people, processes and technology, can eventually meet the expectations of customers and really succeed.

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DMW artiste, Mayorkun, has enjoyed a steady rise to fame in recent years, courtesy of his catchy hooks, simplistic lyrics and infectious melodies.

Mayorkun had a particularly fantastic 2017 with the release of chart-topping singles, a sold out music tour that saw him peddle his sound gospel to select locations around Africa and largely the world, not forgetting his recognition on a variety of award platforms.

Having found success with previous releases, Mayorkun has employed the same strategy for his new song titled ‘Bobo’.

The son of actress Toyin Adewale features Davido, his label head and habitual collaborator, on the song.

‘Bobo’ ultimately is a smooth-tempoed and groovy musical finish with heavy contributions from the talents of madly raved producer, Killertunes, Lush Beats, and the incredible Tee-Y Mix.

AUDIO HERE 

Watch the music video directed by Clarence Peters.

Mayorkun, DMW artiste, has enjoyed a steady rise to fame in recent years, courtesy of his catchy hooks, simplistic lyrics and infectious melodies.

Mayorkun had a particularly fantastic 2017 with the release of chart-topping singles, a sold out music tour that saw him peddle his sound gospel to select locations around Africa and largely the world, not forgetting his recognition on a variety of award platforms.

Having found success with previous releases, Mayorkun has employed the same strategy for his new song titled ‘Bobo’.

The son of actress Toyin Adewale features Davido, his label head and habitual collaborator, on the song.

‘Bobo’ ultimately is a smooth-tempoed and groovy musical finish with heavy contributions from the talents of madly raved producer, Killertunes, Lush Beats, and the incredible Tee-Y Mix.

Watch the music video directed by Clarence Peters.

DOWNLOAD HERE

Nigerian rapper, Sauce Kid has been released from prison after completing his 2-year jail term for involving in a credit card fraud.
The rapper who is popularly known as Sinzu, was convicted by the US court in 2016 for stealing  a sum of $15, 388 and he has since been locked away.
However, the latest report has it that he has been freed after serving his jail term and a video showing him walk the streets freely, has surfaced on the internet.


The news of his freedom filtered in barely 48hours ago and while we were all struggling to catch a glimpse of the true state of things, Davido ousted peoples doubts with a welcome note he left for saucekid on twitter, thus confirming the rapper is indeed free. Remember Davido hooked up with Sinzu in 2011 to give us the monster hit ‘Carolina’ ??

Palm Sunday turned sour at the Ajilosun area of Ado-Ekiti, the Ekiti State capital, after a car over rammed an old man in the early hours of today.

According to an eyewitness, the victim was coming from Agric Olope junction when an unknown driver sped through the barricaded median and it him, leaving him dead in the process.

The driver was said to have fled the scene of the accident in his car immediately.

Passersby and sympathizers were seen at the scene of the accident.

Some of them blamed the accident on the tendency of motorists to flout traffic rules.

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Hit and run vehicle kills man in Ado-Ekiti Palm Sunday turned sour at the Ajilosun area of Ado-Ekiti, the Ekiti State capital, after a car over rammed an old man in the early hours of today. According to an eyewitness, the victim was coming from Agric Olope junction when an unknown driver sped through the barricaded median and it him, leaving him dead in the process. The driver was said to have fled the scene of the accident in his car immediately. Passersby and sympathizers were seen at the scene of the accident. Some of them blamed the accident on the tendency of motorists to flout traffic rules. @instablog9ja @thenetng @saharareporters @lindaikejiblog @lindaikejitv #instablog9ja #theregularnews #krasktv #accident #lagos #adoekiti #news

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The anticipated gripping television series “In Love and Ashes” has been unveiled with the release of original soundtrack by Pop Legend Innocent Idibia,  2Baba.

2Baba delivers a soul-stirring track with thought-provoking lyrics, a perfect soundtrack for the moving tale that’s ‘In Love And Ashes’.
Written by Innocent Idibia, Kelechi Orji and Efe Omorogbe and produced by Kelly Hansome, the song promotes the message of tolerance, unity and peace among all Nigerians in particular and all of humanity in general.
The accompanying music video for the soundtrack shot by award-winning video director Unlimited L.A will be launched at the series premiere which takes place on March 28 at the Agip Recital Hall of MUSON Centre.
“In Love and Ashes” is a compelling 8-part drama series about loss, regret, forgiveness, hope and the human spirit’s incredible capacity for healing.
DOWNLOAD HERE

G-Worldwide Entertainment’s superstar Sugarboy continues his 2018 buzz with the visuals of the irresistible single ‘Chop’.

The new single features Nigeria’s prominent artiste, Ycee, and together they bring on a new sound, new style, and just the right vibe to improve your playlist, as well as serve as a dance tonic.
The video was shot by Clarence Peters, and features crisp, cinematic visuals, the best of women, and picturesque locations.
‘Chop’ is an Afro-fusion record, which has elements of House and High-life, blended together in the most syrupy way, Sugarboy layers some of the most romantic lines, describing his love interest. Ycee comes in with extra dynamism on his verse.

Indigenous Rapper, Sodiq Abubakar Yusuf, popularly known by his stage name CDQ, collaborates with Flyboy lead act, Kiss Daniel on a Cleff-Edge produced tune titled ‘Gbayi’

NSNS label boss, who is notably known for his hit single “Nowo E Soke” featuring Wizkid and Masterkraft‘s Indomie where he was featured alongside Olamide.
Shortly after his last single, which is a freestyle titled 4A.M, the rapper shuffles out this new one titled Gbayi. The Cliff-Edge produced tune features Flyboy, Kiss Daniel. Certainly this a banging tune which is actually worth the hype and wait.
A track like Gbayi should definitely get a befitting musical video in the following weeks to come. Meanwhile, enjoy the record below and share your thoughts.

DOWNLOAD HERE