Mike Premium demands N1billion from Peak Milk, Gala over copyright infringement

Mike Premium
Mike Premium

By Sprouting Roots

Foremost talent and brand manager, Michael Nwabufor popularly known as Mike Premium has called out Friesland Foods Wamco Nigeria PLC and UAC foods, the makers of Peak Milk and Gala Sausage roll for improper use of the intellectual property of famous Nigerian comedian and skit maker Chukwuemeka Emmanuel, better known as Oga Sabinus.

In a series of posts on his Instagram page, Mike Premium alleged that Friesland Foods on May 24th used the phrase “Something Hooge” crooned by Oga Sabinus to advertise their product in a post on their Instagram page while also accusing UAC Foods of unauthorized use of Oga Sabinu’s animated image in an advert for Gala Sausage roll.

In documents provided by Mike Premium, the phrase ” Something Hooge”, coined by his client, Oga Sabinus, is trademarked and it amounts to copyright infringement to use it without getting proper consent.

In a cease and desist notice filed by his lawyer Stanley Alieke, Mike Premium is demanding 1billion naira from Friesland Foods and 100 million naira from UAC Foods as damages for unauthorized use of his client, Oga Sabinu’s intellectual property.

In his words, “content creators generally referred to as skit makers, just like every other creative, put in a lot of work and it’s disrespectful to use their intellectual properties without authorization. Sabinus is my client and it is my duty to protect my talents that’s why I am taking this step”.

“Sabinus is not the one demanding the money; it is the management requesting the money. It’s time to hold the brands that use our materials without any form of compensation, payment, or a
contract agreement knowing full well that intellectual property theft and infringement is a
punishable offences by the law,” he added

Michael Nwabufo Obinna also known as Mike Premium is a seasoned talent and brand manager, activist, and CEO of Mike Premium Agency. He manages top talents and brands like Oga Sabinu’s, BrainJotter, Frodd, Kiriku, Diva Gold, Lord Lamba, and Father DMW among others.