Meet Azola, South African PR wizard taking Social Media by Storm


    By Taiwo Okanlawon

    Azola is from Eastern Cape, a province in South Africa. He’s well known around South Africa as a PR specialist (in events), media socialite and owner of a growing PR & social media promotion agency.

    Through social conversations, Azola has been described by some people as that “behind the scenes guy who helps people, who’s too serious in life.”

    One can can actually say Azola is very versatile when it comes to this fast paced world as he engages many both online and offline. This doesn’t limit him to have fun through social events.

    Being a media socialite, Azola, through his huge number of celebrity friends he had across South Africa, sharpened his skills on media ethics, how artists work, booking of artistes, maintenance of the image of a celebrity in public, among others.

    He established a PR agency in 2017 which deals with PR of events, social media campaigns and promotions. At present, and it may interest you that he has a team of 28 people who are handling many sectors of PR and promotions where they all believe in Creative Culture.

    According to him, “My vision is to assist businesses succeed through exemplary leadership in aspects of brand awareness. Over the past years from the inception of the AZOLA MLOTA PR & PROMO company, we have seen a growing – urgent need in the SME space, where people or businesses have great ideas but strongly need assistance to execute those ideas. The Social Media strategy is one of the crucial and effective elements we also use for organisations seeking to define a future, by improving their status in an increasingly competitive and global market. My company strives to make a huge difference from small and already established entities through the power of PR and brand awareness.”

    In one of his interviews on how he manages his work, family as well as his artists, Azola responded, “It’s amazing yet challenging life where you have to balance between managing your personal life, being a dad at home to a 1 year old adorable naughty boy, to be a manager of artists, to manage your company and clients, to being a student and having to be part of workshops and seminars.”

    Azola further expressed his joy and noted that it has been his great honour to get invites to workshops
    and seminars around South Africa and have shared some deep insight into the world of PR communication.

    “I believe there is more I still have to learn from many great business leaders across Africa and be an inspiration to many people,” he added.

    All works and not play doesn’t only make Jack a dull boy, but also makes Azola one. For that reason, he stresses that he chills with friends during his spare time.

    He says, “I chill with friends. There’s a favourite spot that I and my friends love here in Joburg, (Maboneng).”


    It may also interest you that Azola is good at visual art and graphic design. Growing up in High School, he used to draw, and dud a little bit of graphic design. Hence, in his line of work and throughout his company, he believes in creative culture through designs and marketing techniques.


    It’s going to be an exciting year again with numerous events and projects to happen. I’m in a joint business venture with the African Food Festival to happen for the first time this year in South Africa; an event which brings 20 countries all in one place through its food, music and poetry. We have started giving brand awareness on social
    media. It’s happening on 13 April, 2019 at the Botanical Gardens (Pretoria) with performances from Cassper Nyovest, Mafikizolo, Nigerian artiste– Tronomy, lots of DJs, bands and a whole lot more.